По данным IDC* рынок объем рынка смартфонов в РК упал на 14,7% составив 626 млн. долларов США. Основной фактор повлиявший на существенное снижение рынка - удорожание импортируемых устройств в связи с девальвацией тенге в 2015 году, сообщает ranking.kz.



* IDC -  исследовательская компания, изучающая мировой IT рынок

По данным IDC по итогам 2014 года доли рынка смартфонов распределились следующим образом: лидер рынка – Samsung, с долей 58,6% ( 430 млн. долларов США), на втором месте Apple с 17,8% (131 млн. долларов США), на третьем LG с 6,5% (48 млн. долларов США). На долю остальных производителей приходиться 17% рынка (125 млн. долларов США).

В целях оживления рынка смартфонов операторы сотовой связи и ритэйлеры электроники предлагают различные гибкие условия и акции для приобретения смартфонов. С учетом того, что удорожание техники после девальвации не позволяет некоторым покупателям приобрести ее единовременной оплатой, и в кредит покупка уже не так оправдана. Альтернативой покупки телефона в кредит является приобретение телефона в рассрочку на контрактных условиях непосредственно у оператора сотовой связи. Основное преимущество покупки смартфонов у сотовых операторов - предоставление включенных пакетов услуг. К примеру, в сетях «Kcell store» можно оформить смартфон в рассрочку сроком на 12, 18 и 24 месяца. На данный момент Кселл является единственным оператором предоставляющий смартфоны в рассрочку, с широким рядом моделей.

Сравнение предложений смартфонов в кредит в магазинах и в рассрочку на контрактных условиях у оператора связи:

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